Retail Dive: Are more flexible partner models the key to unlocking ecommerce profitability?

It’s a challenging time for the retail industry. On the one hand, e-commerce sales have exploded. But so have consumer expectations and other pressures that are squeezing profit margins.
Despite e-commerce profitability challenges, many retailers are still managing to innovate — and they’re getting great results. Leading e-commerce solutions provider Rithum recently saw one leading retailer increase run rate gross merchandise value (GMV) by more than 200% in just 90 days. Another grew their business 100% in 12 months after finding a way to onboard new products and brands with less friction.
How did they do it? By unifying marketplace, drop ship and other partner models into one seamless strategy. Read the full article here
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com