Q2 2026 product updates: full-funnel retail media, fulfillment savings, and smarter product discovery 

This quarter, we’re expanding retail media and fulfillment options for brands, opening new channels around the world, and putting promotional planning and product discovery directly in retailers’ hands. Here’s our Q2 product updates for retailers and brands. 

For retailers: own your promotions, find what sells 

Retailer initiated promotions (Commerce Solutions), available now 
Retailers can now build and run their own promotional campaigns instead of waiting for suppliers to get one started. Create a promotion like “Labor Day Sale” or “Back to School,” set the scope and timing, and invite suppliers to opt in with eligible SKUs. 

This doesn’t replace supplier-initiated promotions. Suppliers can still run their own campaigns independently. But retailers now have the ability to coordinate multi-supplier efforts that align with seasonal and strategic goals. 

• Drive higher GMV during key sales periods through coordinated, multi-supplier promotions 
• Boost supplier engagement by enabling opt-in participation in retailer-led campaigns 
• Stay in control of promotional timing, categories, and participation rules 

SupplyExplorer: Merchant Match (Commerce Solutions), available now 
Adding new products to your catalog just got a lot faster. With SupplyExplorer retailers can discover and connect with the right suppliers faster, using data-driven recommendations grounded in real commerce data. SupplyExplorer helps retailers identify, evaluate, and connect with high-quality suppliers across Rithum’s network. 

• Define your growth criteria such as categories, brands, delivery regions, and performance requirements to guide supplier recommendations, while suppliers build and maintain Network Profiles that showcase their capabilities and assortment 
• Get curated matches with Rithum’s Network Intelligence and proprietary matching technology  
• Review detailed Network Profiles, assess supplier fit, and request introductions directly through the platform 

Conversations (Commerce Solutions), available now 
Conversations is a built-in messaging and task system that lets retailers communicate directly with suppliers inside the Rithum platform. Instead of emailing back and forth about inventory issues, contract details, or order updates, everything happens in one place, either in-app or via API.  

You can send messages for quick questions (“Why is this item out of stock?”) or create tasks when something needs action (“Update this product description by Friday”). When a customer reaches out with a question about an order or product, you can pass it directly to the seller with Buyer ID, product ID, and order ID attached automatically. No copy-pasting, no lost context. 

• Communicate with suppliers directly in-platform or via API, with folders to organize by supplier 
• Route customer questions to sellers with full context attached automatically so nothing gets lost in translation 

For brands: full-funnel retail media, lower shipping costs, and new global channels 

Amazon DSP campaign management, available now 
Amazon DSP now lives directly inside Rithum. Manage full-funnel campaigns in one place: view activity at the campaign and ad level, make bulk changes, manage bids and ad schedules, and apply performance automation rules from the Rithum UI. 

Amazon DSP reporting also sits alongside your other Amazon programs and retail media channels, so you can see how upper-funnel spend connects to downstream performance without switching platforms. 

• Manage Amazon DSP campaigns end to end, from bid adjustments to performance automation, directly in Rithum 
• Unify performance reporting across Amazon Retail Media to guide your overall strategy 

Roundel Media API, coming in Q2 
Rithum is the first Roundel integration partner, bringing Target’s retail media network into the platform. Manage Roundel campaigns alongside every other retail media channel, with access to Rithum’s automations and forecasting tools. 

• Maximize Roundel results with Rithum Retail Media automations and forecasting tools 
• Manage all of your retail media campaigns across channels in one place 

Ship with Walmart, available now 
Ship with Walmart gives sellers a straightforward way to lower fulfillment costs and speed up shipping. Buy discounted USPS, FedEx, and UPS labels directly through Rithum instead of bouncing between carrier tools. Walmart’s rates can be more than 60% lower than standard market pricing. 

The integration also supports API-driven label creation and bulk purchasing, which is especially useful during peak-season volume or holiday spikes. 

• Save on shipping with Walmart’s deeply discounted USPS, FedEx, and UPS rates 
• Manage all carrier labels in one place directly within Rithum 
• Speed up fulfillment with API-driven label creation and bulk purchasing 

New channels and locales, coming Q2 FY2026 

Rithum continues to expand the channels and locales available to sellers. 

Walmart Marketplace Chile is now available as a new locale. With 84 million visits per year and 40% year-over-year growth, it opens a strong path for sellers looking to grow in Latin America. 

Temu has expanded across multiple EU locations, including the UK, Germany, Spain, France, and Italy, along with global markets like Australia, Canada, Japan, South Korea, and Mexico. Sellers can now reach Temu’s 292 million monthly active users worldwide. 

TikTok Shop is also expanding to the UK, adding access to 170 million monthly active users. 

Join us on May 28 at 12pm ET / 5pm BST / 9am PT for the Rithum Pulse: Q2 Product Showcase. Ellie Williams, SVP of Product, Data & Design, along with the product marketing team, will walk through the features covered here, demo what’s new, and answer your questions live.