Q1 2026 product updates: shipping control at label creation and centralized last-mile selling

This quarter, we’re focused on execution and control in the workflows teams rely on every day. For retailers, the updates center on shipping operations, including faster bulk label processing and smarter carrier selection during label creation. For brands, we’re deepening last-mile partner integrations so listings, inventory updates, and order management can be handled in Rithum. 

For retailers: shipping upgrades now  

These updates bring shipping logic and label workflows into the platform so teams can move faster with more confidence. 

Retailer Initiated Promotions (Commerce Solutions) — Available now 

This feature gives retailers the ability to lead promotional campaigns from start to finish. Instead of relying on suppliers to initiate offers, retailers can now create their own promotions like “Labor Day Sale” or “Back to School” and invite suppliers to opt in with eligible SKUs. 

• Drive higher GMV during key sales periods through coordinated, multi-supplier promotions 

• Boost supplier engagement by enabling opt-in participation of promotional campaigns 

• Stay in control of promotional planning to align with seasonal and strategic goals 

Shipping Optimization Control Center (Delivery Solutions) — Available now, only available in North America, powered by RithumIQ  

Previously, updating shipping rules meant downloading spreadsheets, editing them offline, and re-uploading them. Now, retailers can make those changes directly in the platform, with clearer visibility into how settings affect delivery outcomes.  

• Save time by editing shipping rules directly in the platform instead of downloading spreadsheets  

• Reduce errors by previewing how your settings will impact delivery outcomes before they go live  

• Stay organized by managing all shipping logic, rules, defaults, and preferences, in one place  

Shipping Label Workspace (Delivery Solutions) — Available now, only available in North America  

Managing shipping labels, especially in bulk, can be a slow, manual process. The new Shipping Label Workspace is a centralized view that lets teams review and process labels for multiple shipments at once, with built-in confidence levels for shipment weights and dimensions.  

• See every shipment in one view and filter predicted weights, dimensions, and confidence levels before printing  

• Batch high-confidence shipments for label printing in seconds and easily spot ones that need review  

• Optimize shipments with real-time rate shopping for the optimal carrier and service level 

Rate shop at label generation (Delivery Solutions) — Available now, only available in North America, powered by RithumIQ  

This feature gives retailers the ability to make smarter, more cost-effective shipping decisions at the exact moment a label is created. Instead of relying on static rules or default carrier selections, the system compares real package sizes and delivery timelines so every label reflects the best available option.  

Package Predictor auto-populates weight and dimension predictions to make bulk label printing easy, and warehouse operators can edit the number of shipments and input real weights and dimensions to account for any inaccuracies, missing data, or atypical circumstances. This allows us to calculate rates more accurately. And because it understands fulfillment timing, it can automatically upgrade late shipments or downgrade early ones, saving money while still meeting delivery expectations. 

• Reduces shipping costs by comparing rates across carriers and service levels at the time of label creation  

• Improves package-level accuracy by using real-time weights and dimensions to return the most precise options  

• Optimizes delivery by upgrading late shipments or downgrading early ones to meet promises and reduce costs 

For brands: centralize DoorDash selling in Rithum  

These updates make it easier to manage listings, inventory updates, and order workflows for last-mile partners without leaving Rithum. 

DoorDash listings, inventory updates, and order management — Available now  

Rithum is deepening our integration with some of the top last-mile delivery partners. This means you can manage more of your DoorDash workflow in Rithum, including listings and order management.  

• Create new listings directly from Rithum’s product catalog and keep product updates synced  

• Avoid manual order imports by managing order status and updates in Rithum  

• Maintain near real-time inventory for brick-and-mortar stores with hourly stock updates sent to DoorDash  

Want a closer look at how these updates work in the platform? Join us for Rithum Pulse: Q1 Product Showcase on Feb 18, 2026 at 1 PM EST / 10 AM PST for a walkthrough of the new capabilities and live Q&A with the team. 

Madison Jarvis is Senior Product Marketer, Retailers, at Rithum. Alessandra Magnini is Global Product Marketing Manager at Rithum. Micah McGuire is Senior Product Marketer, Brands, at Rithum.