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Just-in-Time Merchandising Can Help You Meet the Needs of the ‘Now Economy’
Read the full article by Rithum CEO Bryan Dove here.
Today’s “Now Economy” demands unprecedented adaptiveness in retail planning cycles. In the era of “I see it, I want it, I’ve got it,” traditional seasonal planning can no longer meet accelerating shifts in consumer expectations. As a result, retailers are now adopting vendor-fulfilled models like drop-ship and marketplace — but while this represents a step in the right direction, it’s only one component of a data-driven retail planning solution.
To create an agile supply chain that responds to shifts in consumer demand, retailers need to forecast trends, stock inventory consumers actually want, place that inventory where customers will find it, and still profit after shipping costs. That’s why retailers need to adopt an approach in which fulfillment-model decisions are driven by data on customers’ actual purchasing behavior…
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
