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Internet Retailing: “Unlocking a unified marketplace for the Now Economy”
In the Now Economy, customers are adopting the “I see it, I want it, I’ve got it” retail model. What does this mean for retailers? It means there’s a need to offer a wider choice – and to do so cost effectively. More options, more colours, more sizes, and more products – while remaining profitable. But there’s an opportunity too – it’s a chance to build your own brand, by offering more products, carefully curated to align with your brand personality and values. Targeted range expansion has the advantage of lowering supply chain costs and avoiding taking large risks on buying and managing inventory. The secret to making it work well is to synchronise retailers and brands in a fast, accurate and efficient way.
Read the full story in Internet Retailing here
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
