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Many brands face the same issue as they grow their online business: campaign costs climb, but performance doesn’t rise enough to offset it. They’re left in limbo: more budget alone won’t solve the problem, but pulling back from digital channels isn’t the answer either.
For Draper Tools and Moen, that challenge led them to Rithum. With Rithum handling the heavy lifting behind the scenes, both brands turned inefficient ad spend into stronger returns without stretching their teams. Here’s a closer look at how they optimized their digital marketing strategies with Rithum—and the results that followed.
Draper Tools increases orders by 470% with 50% lower ACOS
Draper Tools, a century-old U.K.-based supplier of hand and power tools, was investing heavily in online sales channels, but wasn’t seeing the results to justify the spend. Despite their reputation, Draper Tools found that the cost of acquiring customers was uncomfortably high. For their small team, manually managing bids and attempting to rebalance spend across a large number of SKUs grew time-consuming and increasingly ineffective.
Draper Tools turned to Rithum to maximize their marketing investments. Rithum streamlined testing, monitoring, and ad spend rebalancing, resulting in a dramatic transformation of Draper Tools’ online business: advertising cost of sales (ACOS) dropped by 50%, and total orders surged by 470%.
With better data and reporting from Rithum, Draper Tools spends less time on daily execution and more on long-term strategy, empowering them to make more informed decisions about where and when to invest their marketing dollars.
Moen grows retail media revenue by 194% with full-funnel campaigns
Moen, a leading kitchen and bath fixtures brand, struggled to optimize its products’ presence on Amazon. Too often, shoppers were served competitors’ products—a consequence of Moen’s up-and-down keyword performance and a lack of reach through non-branded avenues.
Moen partnered with Rithum to revamp its Amazon advertising strategy. Rithum bridged the gap between marketing teams at Moen and Amazon, allowing Moen to better leverage Amazon’s platform. The result was a full-funnel strategy that included sponsored video campaigns, bid timing adjustments, and expanded targeting to reach new audiences earlier in the buying journey (a departure from Moen’s traditional branded campaigns).
The shift paid off. Within a year, Moen achieved a 194.5% increase in retail media revenue for its promoted products. Moen’s improved performance not only allows it to reach more shoppers but also increases ROI from its investment in Amazon.
Smarter spend, stronger results with Rithum
Both Draper Tools and Moen faced a common challenge: spending more on ads without getting more in return. But by leveraging Rithum’s platform to optimize their digital marketing strategies, both companies unlocked meaningful, measurable gains.
Rithum’s marketing solutions can help your business optimize campaign performance and maximize marketing investments.
