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Forbes: How A Chief Product Officer Is Infusing AI Into The Product Roadmap
AI has rapidly become a key priority for product teams in all manner of software companies, but it’s often not easy to incorporate the technology. AI capabilities are changing fast, there are many distinct forms of AI to consider, relevant training data may not be easily accessible, and outputs aren’t always reliable.
Aarthi Ramamurthy is familiar with these challenges, and she’s routinely addressing them. Ramamurthy is Chief Product Officer at Rithum, a platform that processes an average 2.4 billion transactions a day to match up brands such as the online shops for Home Depot and Nordstrom’s with over 40,000 suppliers. The platform handles over $50 billion in commerce annually, which is about 30% more than eBay in the U.S.. Following stints at Meta, Clubhouse, Microsoft and two e-commerce start-ups, she’s seen a range of product departments and is bringing those lessons to Rithum.
Ramamurthy told me that she starts in an essential place. “I begin with empathy for our customers. I know what the retail ecosystem goes through and all the complexity in it.” Without the deep customer understanding, the plan lacks direction and risks being technology in search of a problem to solve.
Read the full article at Forbes here.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
