Why Sell on Best Buy Marketplace

Expand Your Reach

Best Buy is the number one consumer technology specialty retailer in the U.S., giving sellers access to a highly engaged audience actively searching for premium products across categories.

Partner with a Trusted Brand

Brands that list on BestBuy.com join one of the top 10 e-commerce sites in the U.S., building credibility alongside a curated network of established, reputable sellers.

Tools Built for Success

Best Buy provides robust tools to help sellers promote and manage their products. With Rithum’s unified integration, brands can easily leverage Best Buy Marketplace and Best Buy Ads to grow visibility, streamline catalog management, and scale performance.

Dedicated Seller Support

Sellers benefit from Best Buy’s Seller Success team, which provides access to actionable insights, expert guidance, and hands-on support to help businesses achieve measurable results.

An Expansive Online Presence

• 200M+ – Over 200 million customers, representing more than 70% of the U.S. adult population
• 10B+ – Over 10 billion annual site views
• 1M+ – More than one million online transactions per week

_{Source: Best Buy internal data, 2022–2023}

A Marketplace Designed with Sellers in Mind

Sellers on Best Buy Marketplace gain visibility across one of the most trafficked digital retail destinations in North America. By combining Best Buy’s omnichannel retail capabilities with Rithum’s automation and performance tools, brands can efficiently manage listings, optimize fulfillment, and grow revenue.

Best Buy’s transparent, competitive fee structure makes it easier for sellers to plan profitability while maintaining the high-quality experience customers expect from the Best Buy brand.