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Retail Times: Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023
Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. “Consumer electronics brands need to be selling where their consumers are buying, and with so many options, a multi-channel strategy is inevitable,” says Vladi Shlesman, Managing Director, EMEA at Rithum. “However this can bring complexity and challenges with consistency, both in terms of product information and brand experience. It’s also more important than ever for brands to think carefully about their channel strategy to ensure that they focus on channels that are profitable.
“Brands embracing direct-to-consumer channels is not a new phenomenon, but the expertise to achieve a seamless experience is often underestimated. Businesses should look to partner with industry experts and leading technology to get their offering right and ensure consistency across platforms.”
Read the Retail Times article here.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
