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Breaking down barriers in the Now Economy
Consumers in today’s Now Economy expect retailers to respond to a dramatically expanded customer dial tone. It’s no longer enough to deliver the perfect pair of black sneakers to their doorstep in 24 hours — they may also want those sneakers to come from a company with a minimal carbon footprint, or one that supports certain social-justice causes or one whose products come from local artisans in their geographical area.
Meeting these evolving demands requires far more adaptability than a traditional wholesale model can provide. Read the full article from Rithum CMO Mark Grilli here.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
