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Alibaba expands into Europe with Rithum partnership
Rithum, one of the world’s largest commerce networks, is partnering with Miravia, part of the Alibaba group, to power the marketplaces’ European expansion.
The partnership involves integrating Rithum’s ecommerce platform with Miravia’s operations, supporting Miravia’s aim to establish itself as a premier everyday ecommerce ecosystem that connects brands, buyers, and creators.
By adopting Rithum’s unified commerce platform, Miravia said it will gain seamless access to a robust ecommerce solution. The company will be able to connect with numerous brands, allowing them to showcase and market their products within the Miravia marketplace.
Read more at FashionUnited here.
About Rithum
Rithum (formerly CommerceHub and ChannelAdvisor) is a leading global commerce solution that supports the entire commerce journey—from product listing and discovery to order fulfillment and performance optimization. By streamlining the path to purchase, Rithum enables brands and retailers to operate more efficiently, so they can maximize profitability.
With AI-powered automation, unified insights, and seamless integration across commerce and media channels, Rithum allows your team to focus on growth strategies while we handle the complexity of omnichannel orchestration. Whether you’re launching new products, expanding into new markets, or optimizing retail media campaigns, Rithum helps you turn every customer touchpoint into a revenue-driving opportunity.
Top global retailers and brands, such as Adidas, Best Buy, B&Q, Draper Tools, The Home Depot, and Zalando, trust Rithum to streamline their commerce operations and maximize results. With teams based in the U.S., U.K., Ireland, Spain, and Australia, we partner with clients worldwide to make commerce smarter, faster, and more connected.
Media Contact
Walker Sands, for Rithum
rithum@walkersands.com
