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Crazy Dog T-Shirts goes live on Target’s Marketplace within 10 days while managing 95,000 active SKUs in Rithum 

Crazy Dog T-Shirts results at a glance: 

  • Launched initial SKUs on Target Plus within 10 days. 
  • 95,000 active SKUs managed in Rithum. 
  • New products seamlessly uploaded and published across platforms. 
  • Target merchandising keywords supported with word swaps, lookup lists set up in Rithum. 
  • Seasonal planning supported with custom reports that combine sales across channels. 

Crazy Dog T-Shirts sells custom and novelty t-shirts, with designs created and printed in-house. Founded in 2004, Crazy Dog T-Shirts launches new designs every week. Tony Kingston, Digital Manager at Crazy Dog T-Shirts, manages the catalog and keeps product data flowing to each marketplace. The brand treats new designs as a growth lever and keeps adding them across marketplaces. Rithum supports that pace by letting the team publish in bulk and manage channel-specific requirements. Crazy Dog T-Shirts currently manages roughly 95,000 active SKUs in Rithum.

Why Target Plus, a curated marketplace with scale on Target.com

Target runs Target Plus as an invite-only, curated marketplace. The marketplace applies strict item setup rules, and any missing requirements can lead to automatic rejection. Sellers keep product data complete and keep titles, keywords, and attributes within Target’s standards to get (and keep) items live. Crazy Dog T-Shirts added Target Plus as part of its strategy to keep expanding onto new marketplaces and get new designs in front of more shoppers. 

The challenge: meet strict listing requirements at 95,000-SKU scale 

Target reviews item data, listing language, and listing content closely, and has specific requirements. “Target reviews the details closely, so onboarding takes careful setup. A repeatable process helps us move quickly and keep listings consistent,” said Tony. Any deviation from their rules can cause a rejection.

Why Rithum: one workflow for bulk uploads plus Target-specific controls 

Crazy Dog T-Shirts builds new items in a Rithum-ready upload format with tags for each item for the channels they want, and Rithum publishes the listings and pushes updates out automatically. 

“We upload the Excel file, and that product goes to every single platform. Rithum is absolutely critical for that, no question,” Tony said. 

Target has strict content rules, so Tony uses word swaps, a lookup list, and attributes in Rithum to send Target the right version of each listing. 

The lookup list is like a last line of defense to swap words when we know a product is okay. That kind of nuance happens a lot with Target, and it wouldn’t be possible without Rithum.

– Tony Kingston, Digital Manager at Crazy Dog T-Shirts

Impact and collaboration, fast launch and ongoing catalog planning 

Target’s Marketplace launches can take months, but Crazy Dog T-Shirts’s SKUs went live within 10 days using Rithum’s Target integration. Tony runs onboarding across channels, moved through the setup quickly, and used the Target template in Rithum to submit the attributes he wanted.

“Rithum has everything. It’s a really good integration,” he said. 

After launch, Crazy Dog T-Shirts uses Rithum reporting to plan seasonal buys. Tony pulls custom reports that combine sales across channels down to the item and size level. He also tracks what performs differently on Target, including youth and women’s shirts performing better there compared with other platforms.

Tony keeps the same approach when he evaluates new channels. Rithum helps Crazy Dog T-Shirts also sell on Amazon, eBay, and TikTok Shop. 

“We’re always game to move on to new marketplaces. The business rules are easy to write, and the product management is easy to do. It’s as easy as can be, way easier than trying to manually get on these different platforms,” said Tony. 

Book and Mortar drives 15% of sales on Temu in six months with Rithum

Book and Mortar results at a glance: 

  • Launched Temu through Rithum’s integration in August 2025. 
  • Listed several hundred thousand SKUs on Temu. 
  • Temu has driven about 15% of sales in roughly six months. 
  • Reported daily GMV in the $5,000 to $10,000 range on Temu. 
  • Manages dozens of units sold per day with minimal manual effort. 

Pennsylvania-based Book and Mortar Record Store sells books, vinyl records, and collectibles online, with hundreds of thousands of products in its catalog. Founder Eric Auth runs his business with a small team, so every new marketplace has to be manageable. Rithum already supported day-to-day operations across channels, and Temu was brought into that same workflow. 

Why Temu: more discovery, more volume 

Temu gives Book and Mortar a different kind of reach to millions of consumers. Instead of relying on constant promotion, the platform’s discovery shopping experience surfaces products to shoppers based on what they’re browsing and buying. That matters when you carry a huge and diverse selection of books. Temu gives individual titles, from bestsellers to niche subjects, a better chance of finding the right audience and moving volume. The result is a channel that helps turn catalog breadth into steady sell-through. 

The challenge: add Temu without building a spreadsheet process 

Temu presented a real opportunity, and Book and Mortar wanted to bring the channel into its existing operations without adding separate manual setups. Without an integration, managing across different marketplaces involved multiple processes, spreadsheet-based workflows, and ongoing manual upkeep. 

Why Rithum: one system instead of spreadsheets 

Once Temu became available in Rithum in August 2025, Book and Mortar connected the channel and operated it at scale. Instead of maintaining listings one by one, the business could load products in bulk, keep workflows centralized, and reduce the errors that come with manual handling. 

“Rithum’s integration with Temu made selling on Temu possible for us. We can load a large catalog in bulk and cut down on errors and hours of manual work. Adding Temu as a new channel has enabled us to scale to several hundred thousand SKUs, and it’s now making up over 15% of our sales within just six months.”  

— Eric Auth, Business Owner, Book and Mortar Record Store 

Impact and collaboration: steady progress, measurable contribution 

With early traction and faster-than-expected sales on Temu, Rithum support helped work through account and platform requirements to address potential oversell risks, allowing the channel to run smoother. 

Temu is now a solid part of Book and Mortar’s channel mix, without changing how the business runs day to day. Book and Mortar reports Temu at about 15% of total sales so far, with roughly $5,000–$10,000 in daily GMV.

Cotton On

Cotton On results

  • 300% increase in product range for Zalora, Asia’s leading online fashion retailer, compared to previous direct integration  
  • Freed internal teams to focus on trading instead of managing complex integrations  
  • Ongoing managed services support acts as an “extension of our team” 

How Cotton On increased their marketplace product range by 300% 

For Australian fashion and lifestyle retailer Cotton On, expanding into new marketplaces used to be cumbersome. “In the early days, integrating with a partner directly involved working with large cross‑functional teams and daily stand‑ups,” said IT Manager Paul Gellion. “It was costly, time consuming and fairly complex.”  

They needed a solution that could automate category mapping, scale integrations, and work in sync with their growing needs.  

The shift to Rithum

Cotton On chose Rithum to enable their marketplace growth strategy. “The purpose was to enable a one‑to‑many integration from our merchandising and order management systems to global marketplaces,” said Paul. 

Instead of building custom integrations for each new marketplace, Cotton On connects once to Rithum, then activates new channels with far less effort. “Now we work directly with Rithum. It’s an implementation, not a completely new integration and rebuild,” said Paul.  

The difference in speed is dramatic. “We can launch a new marketplace every couple of months, compared to one every six months before,” Paul said. The ability to “dip our toes in, see if it works, and step back out again” allows Cotton On to take more calculated bets on new selling opportunities. 

300% more range for Zalora

Cotton On is about to launch Zalora through Rithum, replacing its old direct integration. The team expects a 300% increase in product range thanks to smoother category mapping and attribute alignment.  

“With our direct integration, we were limited in what we could fix. We’re excited to see the difference working with a partner we’ve integrated with both directly and through Rithum will make.”  

– Lily Hannett, Marketplace Operations Manager, Cotton On 

Partnership in action

While the one‑to‑many integration goal was why they initially chose Rithum, Cotton On also values Rithum’s Managed Services model.  

“Rithum’s Managed Services team across all our partners is absolutely gold.” 

– Paul Gellion, IT Manager, Cotton On 

Rithum’s Technical Account Manager Zoe Darville handles much of the behind‑the‑scenes work for Cotton On, including category mapping, business rules, and error resolution. “Effectively, we’re partnering with Rithum like an extension of our team,” Paul said.

This support gives Cotton On increased visibility without any additional burden. The team uses Rithum’s template view to immediately see why a product isn’t sending to the marketplace and can check business rules to fix the issue. Reports on demand metrics are run and scheduled in‑house. 

Looking ahead together

Working with Rithum, Cotton On plans to move first on new channels and AI solutions, provide real‑world feedback that informs the roadmap, and model a clear path other brands can follow. 

“With the rise of AI, we want to be at the cutting edge and co‑develop solutions with Rithum.” 

– Paul Gellion 

About Cotton On

The Cotton On Group is a global fashion and lifestyle retailer with eight brands—Cotton On, Cotton On Body, Cotton On Kids, Rubi, Typo, Factorie, Supré and Ceres Life—across 20 countries and 1,300 stores. Their driving purpose lies in the Cotton On Foundation. Powered by 20,000 team members, the Foundation works with customers to make a positive impact on education, mental health, and environmental projects around the globe. 

Sello

About Sello  

Sello Products is an online retailer and marketplace seller based in Melbourne, Victoria. The team started in October 2015 with a handful of items and a small workspace. Today they list thousands of products across furniture, appliances, tools, and more. They keep it simple: make things people need, price them fairly, ship on time. Every product is tested before it leaves the warehouse. That focus has driven steady, year-over-year growth and a broader range of brands and categories.   

Challenge  

  • With a previous ecommerce vendor, Sello spent days on the phone trying fixes while key features were still being built.  
  • Operations grew complex: 2,600+ SKUs, 8 delivery partners or carriers in Australia, and 20+ eBay shipping rules.  

Solutions  

  • In 2019, Sello moved to Rithum to run channels in one place.  
  • Onboarded with an account manager, then shifted to self-service with support as needed.  
  • Set up 80+ business rules so routing, carriers, and channel settings run automatically instead of by hand.  
  • Expanded methodically: a six-month U.K. pilot of about 30 SKUs through a local 3PL led to a leased U.K. warehouse; New Zealand orders route from Australia; Sello is registering a German entity.  

Results  

  • Measurable ROI in the first year.  
  • Fewer manual changes and faster channel launches.  
  • Added channels, including new ones outside Australia.  

How Sello streamlined fulfillment and scaled effortlessly with Rithum

You click “Buy” on a ready-to-assemble bookcase. Sello takes it from there using Rithum: the system picks the best delivery option, applies eBay shipping rules, and routes it so the delivery date you see at checkout is when it gets to your door.   

But the process wasn’t always this smooth. With a previous 3P solution provider, the team spent days on the phone trying workarounds while key features were still “in development,” said Nelson Zhang, General Manager, Sello. “I was spending days and days on the phone. We kept trying their suggestions, but nothing worked. I was tired of trying things that didn’t work.”  

The challenge: Growing pains   

“When Sello began, we were operating out of a small office warehouse, stacking the stock against a wall, and eBay was our only sales channel,” Nelson said. In the past ten years, they’ve grown from an office warehouse to multiple locations across Australia, New Zealand, and the U.K. They’re also in the process of establishing a presence in Germany. While exciting, this tremendous growth exposed a bottleneck. With their previous vendor, Sello was stuck using fragmented tools and features still in development, which turned fixes into long, unproductive cycles. “We needed an all-in-one platform that could help us boost our growth across ecommerce channels in one place,” Nelson said.  

In 2019, Sello chose Rithum to grow without waiting on features that might arrive later. “With all the features Rithum offers, the other platforms either didn’t have those capabilities, or they were developing them. We wanted a mature platform that supported growth, so we could add channels faster,” Nelson said.  

What changed when everything lived in one place  

During onboarding, Sello relied on Rithum Account Manager Peter Tran. “He was very supportive and helped us set up all our accounts, connected all the platforms, and answered our questions,” Nelson said. By year two, the team moved to self-service and used support only when needed. “We’re self-managing now, but if we get stuck, the support team is always there.”  

Rithum’s AI-powered automation turned complexity into routine. Sello runs more than 2,600 SKUs, works with eight Australian carriers, and maintains more than 20 shipping rules on eBay. “My favorite feature about Rithum? We managed to write different business rules, which have been super helpful. It saves a lot of money and work on our side, and I think the system is very smart in handling those business rules,” Nelson said. “We now have more than automated 80 rules in place—it saves a lot of manual work. When Peter showcased me this feature at the beginning, I didn’t believe it until he delivered.”  

Without Rithum, we have to ask our staff to look into eBay accounts and manually change business rules. And if we are doing something manually, you’re going to make mistakes—but if you write a business rule, that system is not going to make mistakes unless the logic is wrong.

– Nelson Zhang, General Manager, Sello 

Expansion is now a checklist instead of an overwhelming leap  

Once the day-to-day ran in one place, expansion became a checklist instead of an overwhelming leap. Orders to New Zealand could route from Australia without new tools. For the U.K., Sello tested about 30 SKUs with a local 3PL, proved the process, then committed to a leased warehouse beginning in August. Rithum’s guidance accelerated that move as much as its software.  

Rithum already has the network and knows which channels might be a good fit for us and which retailers might be a good fit for those channels. Rithum does the mapping and pairing. That’s been super helpful, especially getting into a new region.

– Nelson Zhang, Sello

Since working with Rithum, Sello has successfully added 10 new channels. “We’ve seen tremendous growth, supported by seamless system integration with Rithum’s platform technology,” Nelson said. 

The results: Sello continues to expand  

As a smaller company, Sello weighed Rithum’s ROI carefully.  “We knew if we didn’t make this move to Rithum, we would be stuck. We got the return on our investment back in the very first year,” said Nelson. Since then, the focus has been expansion and discovery.   

With a new U.K. warehouse and Germany company registration underway, Sello’s near-term focus is straightforward: use Rithum to take the same rules-first playbook into new regions and brands and keep adding channels.  

Sello is now even building early footing in the U.S. and using Rithum to put more of its brands including Paws, Stacked Storage, Levede, and Lupipop, in view to speed partner conversations. “We managed to connect with more channels, and Rithum has been very helpful in introducing new channels to us, especially outside the Australian market,” Nelson said. “It’s a great platform. We want to use as much as we can.”  

  

  

  

  

  

  

  

Stratco

  • Stratco launches on three marketplaces without new hires
  • Added ~100 preset length options to support cut-to-length items on eBay 
  • Used state-tagged SKUs to avoid duplicate listings and localize offers 
  • Enabled Buy Online Pickup in Store (BOPIS) on eBay to remove delivery fees

Stratco Australia manufactures and sells a wide range of patios, sheds, roofing, fencing, and related outdoor living products. Many of their products are custom made and cut; instead of choosing from limited “small/medium/large” sizing, buyers can specify their exact length. Stratco then rolls and cuts the steel to that size before fulfillment. If you visit a Stratco product page, you will find corrugated roof sheets listed in dozens of profile and size options with pricing “per linear meter,” “rolled to the specific length you require.” 
 
Stratco gives their customers flexibility that they can’t get anywhere else. And as shoppers started buying outdoor living products on eBay, Stratco realized they need to extend that flexibility to marketplaces. So, they partnered with Rithum to launch on eBay and lay the groundwork for additional marketplaces to meet consumers where they shop.

We took a long-term view by partnering with Rithum, ensuring that we were in a good position to quickly and easily list on other marketplaces in the future.

– Rob Fischer, Digital Marketing Manager at Stratco.  

The challenge 

Most marketplaces don’t let a shopper type any length they want. That is a problem when your catalog includes roofing sheets and gutters that customers buy in exact measurements.  

Length selection must be compliant with marketplace rules. “To sell on eBay, you can’t enter a free-form length. With Rithum we were able to create it in five-centimeter increments from one to six meters,” said Rob.  

The Rithum solution: Publish one product feed and adapt it per marketplace.   

Stratco runs one product feed with the details that matter: what is sold, where it is available, and how it ships. Rithum adapts that feed to each marketplace and helps run the daily operations with Stratco.  

We provide one product feed with pricing and inventory by state, and Rithum takes that feed, optimizes it, and adapts it for each marketplace. It would be extremely inefficient for us to try and figure that out without Rithum. – Rob Fischer, Stratco

Rules and automation do the heavy lifting, keeping the buyer experience consistent across marketplaces. Where a marketplace does not support state-based pricing and product ranges, Rithum developed an automated control: listings turn off when any state is out of stock and turn back on when all states have stock.  

“Rithum set up a dynamic product feed that when a product is out of stock in one location, it comes off the marketplace, and when it is back in stock in every location, it goes back on,” Rob said. 

eBay’s Buy Online Pickup In Store (BOPIS) feature removes the high delivery fees of shipping large and heavy items in Australia. Stratco partnered with Rithum to develop an automated eBay feed that uses state-level inventory and pricing, so Queensland shoppers see Queensland stock and Victorian shoppers see Victoria’s product range on eBay.  

Merchandising stays hands on. Stratco uses Rithum to track items with high views but low sales and adjusts price, copy, or promotion by channel. “We definitely look at it product by product and channel by channel to identify opportunities,” Rob says. 

Scaling without adding costs 

Stratco expanded to three marketplaces without adding staff. “We’ve gone from no marketplaces to three without growing the team,” Rob says. The setup also gives Stratco options. “If we wanted to start selling on Amazon tomorrow, it’s all there, ready to go, and Rithum can switch it on for us.” 

Inside the business, online sales now carry more weight. “Seven years ago, ecommerce was a small slice of revenue. Today, when ecommerce and marketplace sales are viewed together, our online sales are as important to our business as any physical retail store,” Rob said. 

Flat River Group

Learn how ecommerce distributor Flat River Group expanded to Walmart, Target’s marketplace, eBay, Macy’s, Michaels, Oriental Trading, and soon to be Temu within just eight months without adding additional headcount by partnering with Rithum.

  • Expanded to Walmart, Target, eBay, Macy’s, Michaels, Oriental Trading, and soon to join Temu, within eight months.
  • Manages listings, pricing, and stock in one place.
  • Overcame complex item-type-driven taxonomy with Rithum’s error reporting to refine product attributes.

Remember the excitement of opening a long-awaited gift to find a toy you really wanted? That feeling of anticipation hasn’t changed, but how you buy it has. Today, a child’s favorite social media content creator unboxes a toy that overnight becomes a must-have item. A toy you had no idea existed moments ago is now impossible to find. Flat River Group ensures toys and games are available where shoppers look online. They turned to Rithum to take the manual work out of listing products, keep inventory accurate in real time, and handle fulfillment for thousands of SKUs across sales channels like Walmart, Target, and Amazon. In just one-year, Flat River Group expanded to six additional channels without adding a single person to their IT team because they used Rithum.

Challenge: Limited growth due to IT constraints

Flat River Group had the expertise and network to scale their business, but technical limitations held them back. Without a dedicated IT infrastructure for marketplace integrations, adding new platforms required substantial internal resources, which Flat River Group did not want to allocate. One thing was clear: the company’s current process was not sustainable. Their customers rely on them to manage pricing parity, consistent brand experience, and smooth operations. This required the right partner.

“Life without Rithum was limited. Our focus was to accelerate ecommerce growth, but our commitment to a 1P model often limited our ability to expand into new marketplaces,” said Kristopher Nickolaus, Director of Sales, Flat River Group.

Results: Expands across Walmart, Target, eBay, Macy’s, Michaels, and Oriental Trading in eight months

Rithum’s automation and marketplace management allowed Flat River Group to scale its ecommerce business to six channels without adding IT headcount by using a hybrid of first-party (1P) and third-party (3P) commerce.

“We hired Rithum as our strategic partner to do a lot of the heavy lift for us and connect to Walmart’s platform, Target’s marketplace, eBay, Macy’s, Michaels, Oriental Trading, and soon to be Temu—all within just eight months. We could not have done that internally with our own IT staff.”

Kristopher Nickolaus, Director of Sales, Flat River Group

Flat River used Rithum to manage listings, pricing, and stock without juggling multiple systems. They kept control over how their brand showed up across every channel.

“With Rithum, we can now leverage Walmart’s facilities to pull inventory across three different listings: 1P dropship, 3P dropship, and 3P Walmart Fulfillment, each with unique pricing and solutions. This gives us a true basket of options to optimize sales and reach more customers,” Nickolaus said.

Flat River also overcame complex item-type-driven taxonomy by using Rithum’s error reporting to refine product attributes.

Scalability for future growth through social commerce

Going forward, Flat River Group plans to explore additional platforms like TikTok Shop and expansion into Canada, Mexico, and EU markets through Walmart WFS.

Boardriders

  • Expanded from 140 to 190 channels, a 35% increase in 2024 while optimizing marketplace operations.
  • Increased sales value 15x from 2014 to 2024.
  • Uses both first-party (1P) and third-party (3P) models to maximize reach and adaptability.
  • Easily meets marketplace requirements across Europe and the U.S.

“Customers have endless options at their fingertips, and their buying journey rarely starts and ends in the same place. To keep up, we needed to expand our reach across more marketplaces and make it easy for them to find us,” said Matthieu Haist, E-Tail Sales Operations Director, Boardriders. By partnering with Rithum, the company expanded quickly, adding 50 new sales channels in 2024, ensuring its brands reached consumers wherever they shop.

Challenge: Balancing complexity while scaling globally

Boardriders first began selling on third-party (3P) marketplaces in 2011 without an integrator. But efficiently managing powerhouse brands such as Quiksilver, Billabong, Roxy and others across multiple marketplaces and global regions was a logistical nightmare. The brand needed a seamless way to scale its marketplace without increasing cost or operational burdens.

Results: 50 new sales channels, 10 major marketplaces, 0 headaches

While partnering with Rithum, Boardriders successfully grew its sales channels more than 35% in 2024 alone. This expansion strengthened its position in 12 major marketplaces, including Decathlon and Sarenza, improving reach, efficiency, and profitability.

“Rithum has made it possible for us to expand quickly without overcomplicating our operations. Scaling from 140 to 190 channels in a year would have been a logistical nightmare without their seamless integrations.”

– Matthieu Haist, E-Tail Sales Operation Director, Boardriders

How Boardriders mastered cross-border commerce with Rithum

Rithum’s strong integration capabilities, particularly in EMEA, helped launch Boardriders’ brands across 12 major marketplaces, including Amazon, LaRedoute, and Zalando. Without any additional operational strain, the Boardriders team now efficiently manages six brands across 15 countries.

In 2013, the brand managed four eBay stores for Quiksilver. Now, it oversees operations across 196 brand-marketplace-country combinations. Rithum’s ability to seamlessly scale across marketplace complexities has played a key role in the brand’s explosive expansion.

How Rithum helps

Rithum’s marketplace management solutions have helped Boardriders:

  • Scale efficiently: Expanded from 140 to 190 channels, a 35% increase while optimizing marketplace operations.
  • Enhance profitability: Increased gross merchandise value 15x from 2014 to 2024.
  • Improve market positioning: Uses of both Rithum’s first-party (1P) and third-party (3P) models maximize Boardriders’ reach and adaptability.
  • Expand internationally: Seamlessly meets marketplace requirements across Europe and the U.S.

“Rithum didn’t just help us sell in more places—it gave us a clear strategy to grow smarter, ensuring each new channel contributed to our success rather than adding operational strain,” Haist said.

Company Overview:
Boardriders is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for boardriders around the world. Our apparel and footwear brands represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports.

SmartBuyGlasses

The challenge

Founded in 2006, SmartBuyGlasses is an online eyewear retailer that sells to consumers in more than 30 countries worldwide.  As the company expanded, the primary challenge was finding a scalable and efficient way to enter new marketplaces while managing an extensive product catalog. To address this, SmartBuyGlasses sought a solution to streamline operations, automate features, and simplify offering its wide range of products to international customers across multiple platforms.   

Cross-border e-commerce requires managing inventory, product information and catalogue translations. SmartBuyGlasses’ product catalogues include more than 100,000 SKUs and to sell via third-party (3P) commerce, they were building new APIs in-house for each marketplace it wanted to sell on. This manual process was part of a complex system that required significant resources to operate and wasn’t scalable. They had employees manually managing each channel’s stock, listings, and integrations, which was time-consuming and came with many limitations. For instance, the SmartBuyGlasses team could only manage 30 daily listings in some marketplaces. As a result, monitoring and adhering to each marketplace’s changing requirements became more and more complex as the online retailer grew.   

“Managing marketplaces without Rithum was like navigating a complex web of disconnected systems—inefficient, error-prone, and unsustainable at scale.” Bulut Tanrisever, Head of Global Marketplaces at SmartBuyGlasses. 

The solution

SmartBuyGlasses turned to Rithum’s self-service marketplace solution to automate its multichannel selling strategy and overcome this challenge. Through the Rithum platform, they expanded their reach into additional marketplaces in the APAC, European, and American regions. In July 2024, they were also able to begin selling in more new regions through 3P marketplaces, where they didn’t have a direct-to-consumer website. 

“We chose Rithum for its multinational coverage, ability to scale and strong support services. The platform’s extensive integrations and global presence made it the ideal solution for efficiently scaling our business across multiple regions.”  

– Bulut Tanrisever, Head of Global Marketplaces, SmartBuyGlasses

Leveraging the platform’s extensive network of over 420 marketplaces and retail sites, it steadily increased its marketplace presence.

Rithum’s seamless integration with SmartBuyGlasses’ internal order and warehouse management systems further supported the growth. This allowed for an automated, cohesive workflow that efficiently handled everything from inventory updates to orders and shipments. 

Rithum’s self-service marketplace option is also easy for SmartBuyGlasses’ employees to use further aiding the integration. The learning curve wasn’t steep, and employees didn’t need prior knowledge of how marketplace integrations work to use it efficiently.   This enabled Bulut Tanrisiver, the Head of Global Marketplaces at SmartBuyGlasses, to quickly familiarise himself with Rithum’s features. He now relies on them daily for tasks such as monitoring sales, assigning new products, adjusting prices, and updating listings.  

“When I first stepped into this role, I lacked the technical background to navigate Rithum. But after just a few months, with Rithum’s support, I became confident using the tool. I mastered it and now launch on any marketplace within 24 to 48 hours,” said Tanrisever.  

The swift learning curve was enabled by Rithum’s customer support. Whenever Bulut Tanrisever needed assistance, the Rithum team responded promptly, streamlining the learning process and quickly resolving any issues.  

“Rithum’s exceptional customer service and support were significant deciding factors for us. They’re always there when I need them.” 

The results

SmartBuyGlasses is now active on many marketplaces. These include eBay, Rakuten, Catch, and Trade Me. The online retailer offers between 8,000 and 12,000 products on each marketplace and plans to expand further in Europe and America.  

The company achieved 150x team productivity by using Rithum. This was achieved using the Rithum for Brands platform, which enabled more detailed and visually enhanced product listings with multiple images. In Australia, they increased listings from 1,000 to 8,000 and launched faster into more marketplaces in the summer of 2024. 

“Our journey with Rithum has been incredible so far. With Rithum, we’ve been able to streamline our entire marketplace operation, allowing us to focus on growth without worrying about the backend complexity.” 

– Tony Zhang, CIO and Co-Founder, SmartBuyGlasses

The impact of Rithum’s platform is particularly evident in SmartBuyGlasses’ success on Trade Me, where, before the partnership, the company listed around 1,500 SKUs. It now lists almost 15,000 SKUs, a remarkable 10x increase. Increased product listings are critical for SmartBuyGlasses‘ success as they directly influence store traffic, drive sales, and help grow the business. 

“By integrating Rithum into our marketplace management, we’ve achieved a remarkable 93.75% reduction in the time required to list 100 products. What previously took as much as two business days can now be accomplished in just one hour, massively enhancing our team’s efficiency and enabling us to scale our operations more effectively than ever before,” Tanrisever said.

SmartBuyGlasses’ remarkable growth highlights the transformative impact of its partnership with Rithum, which has turned marketplace management into a strategic driver of success. Together, they have streamlined complex processes, unlocked rapid scalability, and achieved extraordinary results. This collaboration showcases how the right tools and expertise can empower businesses to navigate and overcome cross-border challenges, expand rapidly, and redefine success in the competitive landscape of global e-commerce.

Trotec

The situation

Trotec, a German manufacturer of professional climate control, air purification and measurement products, faced significant operational challenges due to their manual management of multiple marketplaces across Europe. With 15-20 marketplaces in their portfolio, Trotec struggled with inefficiencies in updating prices, managing stock levels, and ensuring accurate data synchronization in time. This manual approach not only drained resources but also led to errors and inconsistencies, such as overselling, inaccurate pricing and misaligned data. The situation was exacerbated when an unexpected change in Amazon’s API caused a disruption in order processing, highlighting the critical need for a reliable, automated solution.

The solution

As part of the discovery process, Rithum worked with Trotec to understand their business priorities and challenges, and through this consultative approach recommended the Rithum for Brands solution to simplify and more effectively manage their marketplace strategy including their Amazon business. To demonstrate the benefits of the platform the Rithum team delivered a proof of concept, so Trotec could see the platform in action. 

When Trotec ran into issues with the Amazon API, this approach enabled the team to move quickly to migrate their Amazon business to Rithum in a week, instead of several, enabling minimal disruption to their Amazon business, and saving Trotec weeks of lost sales. Tim Bremkes, Head of Platform explained,

“It was an urgent situation, and we were able to get the team from Rithum to quickly jump in, supporting us in our transition.” 

In addition to getting their Amazon business back up quickly, the company has also been able to streamline operations and optimize efficiency. One dedicated product owner now oversees all marketplaces from the Rithum dashboard, ensuring consistent pricing and inventory across all platforms. Order-handling is completely automated enabling the team to focus on finding new areas to grow sales. Bremkes says Rithum’s extensive network of brands, retailers and suppliers helps provide crucial insights and best practices when questions arise. Trotec is now able to create a differentiation of ranges on dedicated channels and expand into more channels and geos ahead of plan. 

The results

The results of Trotec’s collaboration with Rithum were transformative. By automating pricing and stock updates, Trotec reduced manual errors like pricing inconsistencies, product categorization errors and out of stocks. This freed up resources previously tied to repetitive tasks. Improvements in operational efficiency not only positively impacted internal workflows but also enhanced customer experience by ensuring accurate product information and timely order fulfillment. With better visibility into sales data and marketplace performance, Trotec saw substantial improvements in sales metrics across channels, particularly on marketplaces in Germany where GMV has increased by an average of 20% and on Amazon, where they were quickly able to align outdated pricing on 30% of their products. on this key marketplace.  Moreover, the integration enabled Trotec to implement bundled pricing strategies and enhance product visibility, further boosting sales and market competitiveness. 

By overcoming their initial challenges through automation and strategic partnership with Rithum, Trotec has positioned itself for continued growth and efficiency in managing their expansive marketplace operations. The success they’ve seen so far has prompted an initiative to expand to additional channels with Rithum’s assistance, helping them grow even faster.  

MyCustomCar

“Marketplaces play a significant role in our growth because it’s where our customers are looking.”

– Peter Sperling, Owner and Director, Sperling Enterprises

The challenge

Selling online has allowed MyCustomCar to accelerate its sales and improve the customer experience in ways brick and mortar never could. Instead of coming into the store, placing an order and waiting to pick it up later, customers can order their custom car seats and floor mats from the comfort of their own home through the MyCustomCar website. As online sales began to take off in 2018, MyCustomCar started selling on eBay. Selling through third-party (3P) commerce allows the brand to reach a growing audience of online automotive shoppers. Yet, with 250,000 possible SKUs available between vehicle type, seat shape and fabric options, manually managing its 4,000 eBay listings became a challenge. Scaling to other marketplaces would require replicating this complex setup.  

MyCustomCar also struggled with stock synchronisation, resulting in inaccurate product availability. They needed an integration that could seamlessly synchronise stock between a marketplace and its ERP to prevent overselling and improve the customer experience. 

Addressing the challenge

MyCustomCar partnered with Rithum for an integrated marketplace solution that could quickly and efficiently grow the company’s presence on other 3P commerce platforms. 

“Rithum came well recommended for its out-of-the-box solution that could launch us on other marketplaces quicker.” – Peter Sperling, Owner and Director.  

Today, the company has grown its marketplace presence beyond eBay to Bunnings, Catch, Kogan, Amazon, and Trade Me. Using Rithum to easily integrate with more channels has helped MyCustomCar grow its business on marketplaces 40% year over year and increase top line revenue.  

Now, MyCustomCar can easily monitor its performance on each marketplace. In just five months since launching on Bunnings, MyCustomCar’s sales on the platform match its performance on Amazon.  

“We’ve achieved tremendous GMV growth on Australian marketplaces,” said Sperling. “Bunnings has surprised us by growing in just a few months to the same size as our Amazon presence, where we have been for over two years.” 

Rithum’s Managed Services for Marketplaces has also helped accelerate MyCustomCar’s marketplace sales and improved its selling strategy over time. As an extension of the team, Managed Services fine-tunes MyCustomCar’s feeds to ensure its product content is always accurate, up-to-date and primed to act fast on new opportunities. 

“The team is very professional, responsive and helpful,” said Chrissie Chan, E-Commerce Manager. “Responsiveness is very important to us because sometimes we have urgent needs.” 

The results

With Rithum, MyCustomCar has grown from selling on one marketplace to six. The company has grown its 3P commerce business 40% year over year and increased top line revenue 125% in three years.  

Marketplaces play a significant role in the company’s growth, allowing it to sell where more customers are looking.  One-third of MyCustomCar’s sales revenue are from third-party (3P) commerce and two-thirds of revenue are from MyCustomCar’s direct-to-consumer website.

“If we weren’t working with Rithum, managing our own marketplaces would be painful at an escalating rate. Updating listings in six different places would be a headache.” – Chrissie Chan, E-Commerce Manager

Going forward, MyCustomCar hopes to increase its presence in New Zealand through its newly launched website. It is also exploring new selling channels in Australia through the fleet market.  

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