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Founded in 2008, is one of the only third-party (3P) marketplaces to share customer marketing rights with its retailers. Not only is an incremental revenue source and customer acquisition channel, it also is a pure-play marketplace that does not compete with sellers. Pricefalls caters to each and every seller with live merchant support, a best in class seller portal and a variety of promotional opportunities.

Pricefalls is visited by more than 10 million US customers each year and experienced 80% year-over-year (YOY) growth from 2012-2017. Pricefalls catalogs more than 15 million items from top online retailers spanning 25 categories. Its highest grossing categories include: Home & Living, Apparel & Accessories, Health & Beauty, Home Improvement & Tools, and Computers & Electronics. The Pricefalls audience is composed of 53% male shoppers, who represent 58% of sales. In addition, 53% of customers are over the age of 45. Customers’ average basket is $60-70, but that figure varies by category.

Our sellers come first:

  • Marketing rights — Our customer is your customer
  • Intuitive store management — Take control of your online sales
  • Integrations — Third-party support makes it even easier
  • Merchant support — Our data specialists help you every step of the way
  • PFTECH — Available for our sellers
    • Aggregate: Import, map and transform supplier product data feeds
    • Normalize: Clean, merge and consolidate products in a unified system
    • Enrich: Categorize and enrich data systematically and on-demand
    • Distribute: Customize, schedule and export product data seamlessly

Start Selling Now – Reach out to your Rithum representative or visit