Bring your business to the next level in Japan


Big Picture International, Inc. (BPI) was founded in Tokyo, Japan, in January 2007, as a business consultancy assisting international companies seeking business opportunities in Japan and optimizing sales and business development capabilities for companies already in Japan.

BPI’s clients have included international blue chip companies in the health care, media, entertainment and IT sectors, as well as retailers and e-commerce merchants from around the world. Its services include business strategy and business development consulting, as well as market entry into Japan, primarily via e-commerce on Japan’s major e-commerce platforms — Amazon Japan, Rakuten Ichiba and Yahoo Shopping.

The BPI Team

BPI’s in-house team of bilingual professionals along with best-in-the-business service partners ensure high quality service offerings. With members who specialize in key aspects of the business, the team provides regular analysis and written and verbal communications, enabling BPI to quickly adjust to market forces and maximize business opportunities for clients.

Turnkey E-Commerce Solution

BPI offers a full-service, turnkey e-commerce solution with capabilities to manage any and all aspects of your business, including:

  • Market research
  • Product import processing
  • Importer of record and customs clearance
  • Merchant account registration
  • Storefront design & development and product listing localization
  • Complete e-commerce operations
    • Order processing
    • Customer service
    • Marketing & promotion
    • Inventory management
    • Performance analytics
  • Warehousing and fulfillment
  • Financial management
  • Social media and external marketing
  • Wholesale & retail expansion

Fulfillment & Logistics

BPI supports cross-border and local fulfillment models. Some of its clients start with cross-border fulfillment and naturally progress to a fully localized or hybrid model, while others start with a fully localized business in Japan that typically delivers higher conversion rates and greater customer satisfaction.

For clients maintaining inventory in Japan, BPI utilizes two warehouses, one in Tokyo and one in Osaka, which offer comprehensive services at competitive prices. BPI also manages operations utilizing Fulfillment by Amazon (FBA) and Rakuten Super Logistics (RSL).

Online Sales Support

In addition to its suite of e-commerce services, BPI augments its clients’ e-commerce businesses by developing their own localized websites, enabling them to build their brands and sell directly to Japanese consumers. BPI manages external marketing activities aimed at driving awareness, traffic and sales via social media, online advertising and affiliate networks.

Wholesale & Retail Expansion

Japan is a huge and dynamic market where unique foreign goods can enjoy tremendous success. Yet many would-be local wholesalers or licensing agents often expect to see some investment in Japan on the part of foreign companies and a track record of success prior to engagement. By directly initiating and building an e-commerce business in Japan, BPI’s clients often have an advantage when expanding their business in Japan by approaching local potential partners. BPI identifies and vets these potential business partners, assists its clients in the negotiation and contracting process and can oversee or even manage local operations in Japan.

Your success is BPI’s success. Reach out today.