Europe’s most personal and inspiring online fashion shop

ABOUT YOU digitized the traditional shopping stroll and creates a personalized shopping experience on the smartphone. The fashion online shop adapts to the individual style of each customer showing only relevant products and outfit suggestions. At ABOUT YOU, the customer is the focus. Thus, ABOUT YOU supports its customers to express themselves through fashion. In addition to the versatile inspiration at aboutyou and in the ABOUT YOU app, women and men between 18 and 49 years of age will find an assortment of more than 100.000 articles from over 600 brands.

With over 15 million active users each month, ABOUT YOU is one of the largest fashion and lifestyle platforms in Europe. The fashion- and tech-company generated a turnover of 742 million euros in 2019/2020, which corresponds to an annual transaction volume of over 2.5 billion euros. With a company valuation of more than one billion US dollars, ABOUT YOU is the first unicorn from Hamburg.

ABOUT YOU GmbH is a subsidiary of Collins GmbH & Co.KG whose Hamburg-based parent company, Otto Group, does business in fashion and technology. As one of the fastest growing e-commerce companies in Europe and Hamburg’s first unicorn with a company valuation of over one billion US dollars, it is their goal to digitize the classic shopping spree by offering an inspiring and personalized shopping experience on the smartphone.