ChannelAdvisor’s Paid Search module allows a Customer to manage search marketing campaigns across multiple search engines from a single interface. Functionality includes performance reporting, campaign management, bid management and other advanced tools such as the ability to create keywords automatically from product information.
The following features are included with a subscription to the Paid Search module:
- Inventory
- Paid Search
- Reporting
- Admin
- Alerts and Notifications
- Pixel Tracking
- Developer Network
Dependencies
To use the Paid Search module a Customer will need to properly install the tracking pixel functionality which is necessary to track performance of metrics such as GMV. The Customer will also need to provide access to its search engine accounts. The Customer is responsible for the setup and maintenance of its accounts with each search engine.
Limitations
The Paid Search module supports campaigns of up to 200,000 products with a maximum of 100 ads and 100 keywords for each product.