Last Updated: September 10, 2024
All capitalized terms not defined herein shall have the meaning set forth in the applicable OF and the Terms.
1. General.
Provider will provide the following Services to help manage digital marketing Channels identified in the OF on Customers’ behalf.
Managed Performance Marketing Services allows a Customer to manage its digital marketing campaigns across multiple Channels from a single interface, with features that include performance reporting, campaign management, and bid management. Unless otherwise specified in the applicable OF, Managed Marketplaces Services supports listing quantities of up to 250,000 products on a supported digital marketing Channel.
“Feeds” means the features and functionality of the Provider Materials that allow product data Feeds to be developed, managed, and sent to various online destinations for which Provider has an existing connection and/or template. Feeds destinations are included in the definition of “Channels” as defined in the OF. Unless otherwise specified in the applicable OF, Feeds support listing quantities of up to 250,000 products on a supported Feed.
2. Implementation.
For the initial implementation Services, Customer will work with Provider to complete a “Get Started” questionnaire. The parties will work together to create an implementation, which will detail implementation milestones and a checklist of tasks for each party.
3. Services Description.
Provider will maintain the campaigns associated with Customer’s Channel account(s) by providing some or all of the following, where applicable:
- Bid Management. Provider will leverage the Provider Materials to optimize to Customer’s profitability goals for the managed Channels.
- Budget Management. Provider will manage Customer’s ad budget and allocate such spend across the managed Channels.
- Promotional Updates. Provider will work with Customer to align promotional strategies to accurately display applicable promotions on managed Channels.
- Reporting & Analytics. In addition to Provider’s standard reporting available through the Provider Materials and upon request by Customer, Provider will provide regular performance reporting to Customer.
- Strategy & Planning. Provider will work with Customer to develop an ongoing strategy within the scope of the OF directed toward achieving Customer’s goals for the program.
- Feed Management. Provider will utilize proprietary methodologies and Provider’s Materials to optimize Feeds by providing the following, where applicable:
- Category Mapping. Provider will configure and map product data to Feed destination taxonomy for new categories.
- Feed Creation. Provider will configure and map product data to applicable Feed destination in accordance with Customer’s requirements/specifications.
- Feed Submission. Provider will syndicate Feeds on a regular basis.
- Feed Monitoring. Provider will regularly monitor the status of inventory processes through the Feeds.
- Issue Identification & Resolution. Provider will identify and resolve Feed issues as they arise.
- Content Enhancements. Provider will apply product title and description enhancements upon Customer’s request to maximize offer visibility.
Additionally, for the specific Services identified in the SOW, Provider will also provide the following where applicable:
Specific Service Included | Scope |
Search Engine Marketing Services |
|
Product Listing Ad Services |
|
Video Advertising Services |
|
4. What’s Required from Customer.
- Customer must properly install the applicable Channel and Feed destination tracking pixel (including updated versions of the pixel), which is necessary for automating delivery of inventory and pricing updates and for tracking certain performance metrics, such as Ad Spend.
- Provider will not install any pixels or develop code on Customer’s behalf. Provider will work with Customer to validate that pixels installed by Customer and that Channel/Feed destination account configurations are successfully exchanging Customer Data with the Provider Materials.
- Customer must have no more than 1,000 unique categories.
- Customer must have one-to-one SKU-per-Item relationship in place. Provider will either use an existing unique SKU value (which cannot exceed 40 characters in length) or generate a unique SKU for each item.
- Customer must provide up to 2 Inventory Feeds in a format that meets Provider’s specifications or approval and must contain product page URLs of a single domain. “Inventory Feed” means a transfer of product data from Customer to Provider by means of FTP or API.
- The Customer must update each Inventory Feed at least weekly.
- Customer is responsible for the design and identification of SKUs for promotions and marketing materials.
- If Customer would like to utilize Provider’s APIs, then Customer is responsible for integrating with Provider’s API. All documentation is provided via the Provider Developer Network Google Group/Forum (http://developer.channeladvisor.com) and on the Provider Knowledge Center.