Rithum Sells Shoppable Media and Brand Analytics Product Lines to MikMak; Acquisition Fuels MikMak’s Global Expansion and Commerce Intelligence Innovation
Rithum and MikMak create strategic partnership to expand MikMak’s market access across Rithum’s global commerce network
MikMak, the global software company that helps the world’s leading brands grow commerce-first, and Rithum, one of the world’s largest commerce networks trusted by more than 40,000 of the world’s leading retailers and brands, today announced that MikMak has purchased Rithum’s Shoppable Media and Brand Analytics product lines from Rithum.
The deal strengthens the breadth and depth of MikMak’s commerce insights and enhances its best-in-class professional services and customer support team with additional resources. It also marks the start of a strategic partnership between MikMak and Rithum, which operates the world’s largest commerce network, bolstered by its acquisition of ChannelAdvisor in late 2022. This transaction allows Rithum to focus on its world-leading solutions for marketplaces, dropshipping, retail media and digital marketing while partnering with another industry leader to continue to serve mutual customers.
The acquisition makes MikMak one of the largest leading global ‘where to buy’ solutions, increasing its reach and influence, significantly increasing the volume of Gross Merchandise Value (GMV) and media impressions processed through its platform. The acquisition brings hundreds of new brands to the platform deepening its already profound retail network across North America, EMEA, LATAM and APAC.
“To thrive in today’s market, brands need deeper global commerce insights with more advanced tools to measure and monitor success,” said Rachel Tipograph, Founder and CEO of MikMak. “Our aggressive roadmap helps solidify our market position as a global leader in eCommerce enablement and analytics. Over the past six months, we acquired the global commerce platform Swaven, introduced our most comprehensive offering to date, and brought to market a reliable and grounded way to measure cross-retailer Retail Media performance. The addition of Rithum’s Shoppable Media and Brand Analytics client roster, technology and team further expands our capabilities to position our brand partners for long-term success in a constantly evolving and dynamic landscape.”
For existing MikMak brands, this move means they have access to even richer data and larger retail network through the platform, as well as an excellent customer support and professional services team. Additionally, brand partners gain access to accelerated growth, expertise and partner integrations in the consumer electronics, home improvement and automotive accessories categories on top of MikMak’s already strong presence in CPG, grocery, alcohol, beauty, personal care, pet care, home care and toy markets.
Following the completion of this transaction and initial integration, Rithum and MikMak are expecting to form a strategic partnership to enable the two companies to jointly sell various complementary offerings to deliver further value for the retailers and brands they serve.
“We have had incredible success providing best-in-class commerce insights to customers via our Shoppable Media and Brand Analytics products. I’m confident that the addition of these products to MikMak’s roster is a great fit for them and our customers,” said Bryan Dove, CEO of Rithum. “This transaction unlocks new opportunities for our customers and brands with unparalleled reach, insights, and analytics, while enabling Rithum to further enhance our market-leading products for retailers and brands with marketplace, drop ship, retail media and digital marketing solutions. We envision MikMak as a long-term partner for future collaborations that will continue to benefit our customers, partners and employees.”
Existing Rithum customers that are using Shoppable Media and Brand Analytics tools will benefit from access to MikMak’s next-level eCommerce enablement and analytics platform, MikMak 3.0. This growing platform enables commerce and conversion opportunities across virtually every consumer touchpoint, along with more advanced category, retailer and consumer analytics from around the world, to guide decision-making across a brand’s entire organization and drive real business results. Account managers will work directly with existing Shoppable Media and Brand Analytics customers to upgrade them to the MikMak 3.0 platform.
If you would like more information on MikMak, please visit www.MikMak.com