August 8, 2023 – Rithum, one of the world’s largest commerce networks for global retailers and brands, today announced implementation of its ecommerce platform with Miravia, a premier selling channel in Spain. The integration will power Miravia’s mission to become the everyday ecommerce ecosystem where brands, buyers and creators connect.
With its implementation of Rithum’s unified commerce platform, Miravia has access to Rithum’s robust and comprehensive ecommerce solution, empowering connections to tens of thousands of brands that can now sell and promote their products on the Miravia marketplace. Through the partnership with Rithum, Miravia will help these merchants reach new buyers.
Miravia launched last year as a new ecommerce model in Spain, providing users with a vibrant and agile online shopping experience. It is both a marketplace and entertainment space where consumers can access a wide offering of products from their favorite brands, and learn about the latest trends in fashion, beauty, and lifestyle through innovative solutions like exclusive content created by influencers or virtual make-up try-on lenses. It is also a unique platform for sellers and brands where they can have their own stores, with freedom to design them, select the products they offer, define prices and promotions, interact directly with customers and users, and apply their own loyalty programs.
“As Miravia launches in Spain, the fastest growing ecommerce market in Europe, we wanted to work with a platform that could help us scale the business and optimize our presence at pace,” said Yann Fontaine, Miravia CEO. “Rithum has unique capabilities in marketplace integration, helping brands to expand their sales reach while improving profitability. Their comprehensive platform, innovative SaaS solutions and the extensive commerce network they bring to the table made partnering with them a very easy decision.”
“In today’s dynamic ecommerce environment, it’s more important than ever for brands and retailers to be able to reach customers through more diversified channels,” said Pete Elmgren, Rithum CRO. “Those that leverage these platforms effectively have the potential to drive new audience discovery and grow online sales. Our integration with Miravia will help them streamline processes, drive growth, and generate faster results for their customers.”
Rithum provides customers with a unique ability to leverage a single, powerful platform that gives retailers and brands the operational agility to connect with more of today’s consumers efficiently, scale their online business profitably, and grow ecommerce revenue. Rithum’s unmatched platform supports more than 40,000 retailers and brands, 420 channels, and processes more than 2.4 billion ecommerce product updates per year.
For more information on achieving dramatic business outcomes, visit www.rithum.com.
About Miravia
Miravia is a new e-commerce model in Spain, which provides the user with a new shopping experience. It is both a marketplace and an entertainment space where consumers can access a wide offer of products from their favourite brands for their daily needs but also to the latest trends in fashion, beauty, and lifestyle through innovative solutions like exclusive content created by influencers or virtual make-up try-on lenses. It is also a unique platform for Sellers and brands where they can have their own stores, with absolute freedom to design them, select products, define prices and promotions, interact directly with customers and users, and apply their own loyalty programs.
About Rithum
Rithum™ is the industry’s most influential and trusted commerce network, helping brands, suppliers, and retailers work together to deliver connected e-commerce experiences. The Rithum platform helps brands and retailers accelerate growth, optimize operations across channels, scale product offerings and enhance margins.
Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. More than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Rithum is the heartbeat of commerce.