Ecommerce Veteran Ranjit Mulgaonkar Tapped to Lead
Managed Marketplace and Digital Advertising Services

Seattle, WA — December 18, 2019 — Rithum, Inc. (“Rithum”), a leading distributed commerce network for retailers and brands, today announced Ranjit Mulgaonkar as Vice President and General Manager for Marketplace and Advertising Services. In this role, Mulgaonkar will lead the effort to support retailers, brands and distributors as they grow their direct-to-consumer businesses.

“Marketplaces are quickly maturing, accounting for more than 50% of global online retail sales,” said Todd Johnson, President, Rithum. “This marks a significant opportunity for both retailers and brands and is the driving force behind our decision to invest in top talent and accelerate investments in managed marketplace services.”

Johnson added, “Ranjit has built trusted relationships across the industry and has extensive global experience helping sellers grow overall sales on top marketplaces like Amazon, Walmart and eBay and advertising channels such as Google, Facebook and Instagram. Our customers will benefit greatly from his expertise as we continue to help them generate revenue from their direct-to-consumer presence.”

“Rithum has an unparalleled portfolio of global consumer brands and the expertise to help them maximize marketplace performance and capitalize on additional revenue opportunities like drop shipping through our retailer partners,” said Ranjit Mulgaonkar, Vice President and General Manager for Marketplace and Advertising Services, Rithum. “This is an exciting time to join Rithum and help our customers realize the full value of marketplaces and advertising channels to effectively and strategically build their brand.”

Mulgaonkar has more than 25 years of ecommerce industry experience specifically focused on marketplace and digital advertising management, strategy and operations. Prior to joining Rithum, he was Vice President of Marketplace Business for Telebrands, Corp, a leader in the direct response marketing, Founder and CEO of DNA Response, a full-service marketplace management company, and Director of Business Development for Amazon in Seller Services.

About Rithum

Rithum™ is the industry’s most influential and trusted commerce network, helping brands, suppliers, and retailers work together to deliver connected e-commerce experiences. The Rithum platform helps brands and retailers accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. More than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Rithum is the heartbeat of commerce.

Rithum Media Contact: 5W PR: Austin Rotter: 646-699-7904: