25 April 2024 – Rithum, the world’s most trusted e-commerce network, has been appointed by UK home improvement retailer, B&Q, to support the retailer’s marketplace expansion by drastically reducing the time it takes for brands to be onboarded to the B&Q website.  

Rithum’s collaboration with B&Q will offer a more efficient and user-friendly experience for sellers on B&Q’s marketplace, and halve the time taken to onboard new sellers. It opens up new opportunities for home and DIY sellers seeking to expand their reach across diverse sales channels. 

Philip Hall, Managing Director for EMEA at Rithum added:

“Consumers are more often than not shopping around for the best price, and even traditionally brick and mortar sectors are becoming more present online. Home improvement became a big focus during lockdown and being able to bring new products online quickly and efficiently will be essential to success as trends evolve. 

“Our collaboration will mean B&Q can easily expand its inventory catalogue and strengthen customer and supplier relations. Tools like automated SKU conversion, product discovery, and supplier and product performance insights give them the flexibility to launch and manage any partnership model. All essential factors in helping to support growth.” 

 Joanna McKew, Head of Business Development at B&Q commented:  

We’re committed to continually expanding our range at B&Q marketplace, and being able to onboard new products quickly is crucial to this so that we can give customers even more choice to help make it easier to improve their homes.  

“Reducing the time taken to get products live allows us to be flexible and react to trends quickly. Rithum provides us with the ability to leverage a single, powerful platform, that gives retailers and brands the operational agility to connect with our customers, to help drive our e-commerce revenue.”   

About Rithum 

Rithum™ is the industry’s most influential and trusted commerce network, helping brands, suppliers, and retailers work together to deliver connected e-commerce experiences. The Rithum platform helps brands and retailers accelerate growth, optimize operations across channels, scale product offerings and enhance margins. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. More than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Rithum is the heartbeat of commerce. Learn more at rithum.com. 

About B&Q     

B&Q is the UK’s leading home improvement and garden living retailer with over 300 stores throughout the UK and Ireland. B&Q offers great prices, with soon to be 1.2 million products available to order at diy.com for home delivery or click and collect. 

For trade professionals, B&Q TradePoint offers exclusive membership to those in trades such as electricians, plasterers, fitters, plumbers, roofers, decorators, joiners, tilers, builders, landscapers and facilities and maintenance professionals. TradePoint members have exclusive access to dedicated TradePoint counters at  208 B&Q stores as well as to Tradepoint.co.uk.  

B&Q launched the UK’s first home improvement marketplace in March 2022, adding additional choice for consumers. The marketplace offers a unique, integrated experience with in-store returns for many products and Click + Collect options being explored.   

Their team of more than 25,000 colleagues of all ages are respected nationwide for providing great home improvement help to customers. They’re the beating heart of B&Q and their iconic orange aprons are worn with pride.    

Every year, more than 20 million people improve their homes and make life better with B&Q, and every year the company achieves ever-higher standards for sustainable sourcing and supports our local communities, including funding B&Q Foundation grants and Shelter’s DIY Skills Advisors. For more information on our community initiatives visit https://www.diy.com/corporate/community   

B&Q is part of Kingfisher plc, the international home improvement company, operating 1,400 stores in 8 countries across Europe.