30-year Retail Industry Veteran Will Lead the Company’s Expansion Across Europe

Hertford, UK — Rithum, Inc. (“Rithum”), a leading distributed commerce network for retailers and brands, today announced Philip Hall as the new Managing Director for the company’s European operations. Philip has spent more than 30 years in the retail industry helping retailers and brands use technology to provide exceptional customer experiences.

Philip has extensive experience in supply chain and category management. His work with many of Europe’s largest consumer companies has focused on adapting their core systems and transforming their businesses, helping them become more agile and customer centric. Philip joins Mark Howell, Director of Partner Operations for Europe. Mark worked for Sainsburys and Tesco for a combined period of 13 years and is now responsible for Rithum’s support and onboarding teams, based in Rithum’s Hertford, UK office.

“We are pleased to welcome Philip to our team,” said Frank Poore, Founder and CEO, Rithum. “As we continue to build our presence across Europe, Philip’s in-depth retail experience will play an instrumental role in building long-lasting partnerships with retailers and brands and assisting them with evolving to meet the needs of their customers.”

“I’m excited to join Rithum, a market leader and drop ship pioneer,” said Philip Hall, Managing Director Europe, Rithum. “European retailers and brands are recognising the need to adapt more rapidly to keep up with customer demand. Rithum provides them with a connection to marketplaces and to suppliers to significantly increase their product assortment without adding the expense of physical inventory or distribution centers all while enhancing the customer experience.”

About Rithum

Rithum™ is the industry’s most influential and trusted commerce network, helping brands, suppliers, and retailers work together to deliver connected e-commerce experiences. The Rithum platform helps brands and retailers accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. More than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Rithum is the heartbeat of commerce.

Rithum Media Contact: press@rithum.com