Rithum tools streamline onboarding for multichannel brands selling on Michaels.com

Latham, NY – March 15, 2023 –  Rithum, one of the world’s largest commerce networks and provider of software solutions connecting supply, demand, and delivery for retailers and brands globally, today announced a new marketplace integration partnership with Michaels, the largest specialty arts and crafts retailer in North America. The partnership supports the launch of the new Michaels.com online marketplace, providing millions of consumers access to an even more expansive, curated assortment of products and an exceptional customer experience, powered by Rithum.

The new specialty arts and crafts marketplace provides Michaels.com customers with a vast, curated assortment of over 750,000 new items selected to meet the expectations for quality, creativity, and inspiration that Michaels has delivered on for fifty years. Michaels is planning to add new sellers in categories including arts and crafts supplies, candle and soapmaking, leather and wood work, baking, tools and tech, yarn, stitchery, kids, toys, education, journaling, seasonal products and more. 

To quickly and easily scale its marketplace product assortment, Michaels has created a full-service Seller Portal and is leveraging Rithum marketplace solutions as an integration partner, including supplier onboarding tools and APIs that can streamline the connection of tens of thousands of brands on its network to the new marketplace. Additionally, Rithum generates awareness and engagement across its extensive network of brands with marketing capabilities that support ongoing expansion of curated sellers to the Michaels marketplace.

“Our Michaels.com marketplace aims to deliver not only an expanded assortment of the high-quality products our customers are looking for in a seamless shopping experience, but also a best-in-class experience for our gated set of marketplace sellers,” said Jason Brenner, Senior Vice President at Michaels. “Rithum provides valuable integration tools and services that supplement our full-service Seller Portal and direct APIs, enabling a smooth onboarding for high quality marketplace sellers to list their products and sell on Michaels.com.”

“Michaels is committed to delivering exceptional customer experiences, and we are excited to support their marketplace by rapidly expanding access to hundreds of thousands of new products, curated to help their customers tap into their creativity,” said Pete Elmgren, Rithum CRO. “The right technology, built on an extensive commerce network, reduces friction for more brands to participate in the marketplace, enables Michaels to easily launch and scale new products, and increases their agility in responding to what their customers want, when they want it.”

About Rithum

Rithum™ is the industry’s most influential and trusted commerce network, helping brands, suppliers, and retailers work together to deliver connected e-commerce experiences. The Rithum platform helps brands and retailers accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. More than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Rithum is the heartbeat of commerce.

About Michaels

The Michaels Companies, Inc. is the destination where all Makers get inspired, shop, learn, and create. As the largest specialty arts and crafts retailer in North America, we operate 1,275 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, our mission is to empower every Maker to bring their creative dreams to life. For store locations or to shop online, please visit www.michaels.com.