In the Now Economy, customers are adopting the “I see it, I want it, I’ve got it” retail model. What does this mean for retailers? It means there’s a need to offer a wider choice – and to do so cost effectively. More options, more colours, more sizes, and more products – while remaining profitable. But there’s an opportunity too – it’s a chance to build your own brand, by offering more products, carefully curated to align with your brand personality and values. Targeted range expansion has the advantage of lowering supply chain costs and avoiding taking large risks on buying and managing inventory. The secret to making it work well is to synchronise retailers and brands in a fast, accurate and efficient way.

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