The partnership gives more brands access to Australia’s largest retailer

Melbourne, Australia – February 7, 2023 –  Rithum, one of the world’s largest commerce networks and provider of software solutions connecting supply, demand, and delivery for retailers and brands globally, today announced a new partnership with Everyday Market from Woolworths. The partnership enables a growing number of brands to sell a wider range of products on the Everyday Market integrated marketplace.

Everyday Market was launched by Woolworths Group in September 2021. The curated marketplace offers customers access to an extended array of everyday items across many different categories in one convenient place while they are shopping online. Rithum ecommerce tools support marketplace growth with superior capabilities for brands to manage price, inventory management, fulfillment, and shipping of products sold through Everyday Market. The result is a better experience for Everyday Market customers, truly complementing their shopping experience on and the Woolworths app. The Woolworths Group serves over 24 million customers on a weekly basis and e-commerce continues to be a focus to better serve customers, with the channel growing 33.6% year-over-year.

Darren Fifield, Managing Director, APAC – Rithum, said: “Connecting brands to retailers is key to driving the success of our customers, and through this partnership, brands can sell more effectively through Australia’s largest retailer, Woolworths, and will gain better control of the process from pricing to delivery, enabling them to ensure that the customer experience is seamless.”

Rithum recently completed its merger with ChannelAdvisor, creating a significantly expanded network and portfolio of solutions and services enabling networked commerce for global businesses. Rithum’s solutions can help connect brands to multiple global marketplaces and channels, and this launch with Everyday Market includes Marketplacer as a channel integration partner.  Together, this integration is bringing thousands more international brands to Everyday Market customers.

You can find additional information here on how to sell on Everyday Market from Woolworths.

Rithum™ is the industry’s most influential and trusted commerce network, helping brands, suppliers, and retailers work together to deliver connected e-commerce experiences. The Rithum platform helps brands and retailers accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. More than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Rithum is the heartbeat of commerce.