The customer experience mindset forces brands to value the customer experience in every channel – even channels facilitated by resellers or enabled by third-party marketplaces.

Having a customer experience mindset means you focus on things like fulfilling the customer delivery promise you make. Using carrier and fulfillment data, you can increase the accuracy of delivery promises and identify delivery problems before they impact the customer. With Amazon taking an ever-increasing share of ecommerce and new startup brands launching all the time, you simply can’t afford to have customer experience suffer. All brands need to re-orient their businesses around customer experience and then allocate investments to ensure customers are getting what they expect.

Read more about how to make customer experience work for your brand from Erik Morton, SVP, Product & Strategy via Internet Retailer.