Chewy is expanding its online product assortment with the SaaS-based Rithum Commerce Suite solution in an effort to cost-effectively broaden its inventory. Chewy, which partners with more than 3,500 pet brands to offer more than 110,000 products, seeks to more efficiently provide a wider selection from curated brands.

As a result, Chewy hopes to increase sales and enhance customer experience. In addition, the retailer will leverage Commerce Suite to gain access to thousands of brands connected to the Rithum network. Chewy will be able to utilize its e-commerce platform to control all digital retail operations, including managing third-party partner sales.

U.K. private label-focused retailer Marks & Spencer is also deploying the Rithum Commerce Suite. Marks & Spencer is making an effort to be able to quickly expand assortment, boost customer engagement and loyalty, and attract new customers. The retailer also intends to gain agility and flexibility in performing its merchandising and fulfillment processes.

Leveraging Commerce Suite, the retailer intends to more quickly onboard new suppliers, as well as manage orders and handle returns more easily. Equipped with these capabilities, Marks & Spencer hopes to offer more products to customers without the need for additional, owned inventory, which will increase its ability to respond quickly to changes in customer demand.

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