Buy on Google allows retailers to surface their products across
different Google platforms —from Google Search to Google Voice
Assistant to Google Shopping (the actual marketplace that enables commerce).google express

Buy on Google offers a seamless single cart shopping experience, saved payment credentials and cross-device basket building capabilities. Shoppers can select products from any retailer and purchase everything from one cart, anywhere, anytime. It has the reach and scale of Google. Since Google Shopping products can show up in Google search results, you gain a direct line to a billion users across 500 million devices.

Rithum offers full integration support for the Buy on Google platform. Our close working relationship with Google means we can relay any issues, make feature requests and give feedback directly to the Buy on Google team and advocate on your behalf. We can help manage your Google Shopping integration alongside any others, including Amazon, eBay, Walmart, and more and we offer advanced order handling services, including returns.

Interested in learning more? Check out our guide to capitalizing on the Buy on Google Opportunity here.