In case you’ve missed it, the world is in the midst of dealing with a severe supply chain challenge. B2B distributors have been dealing with logistic challenges, shortages and bottlenecks like never before. In fact, 3 in 4 B2B companies faced supply chain disruptions in 2020. Though the pandemic has magnified supply chain problems with an influx of online demand, the truth of the matter is, the supply chain was already being strained.

But it’s not all doom and gloom, top B2B companies are continuing to find success amidst the challenges. B2B companies, including Grainger, posted gains in sales while also dealing with supply chain disruption in the past year. Their ability to source alternate products, including from an expanded network of suppliers while working with real-time inventory information to meet market demand, has enabled them to adapt and adjust to keep up with new buying behaviors. B2B companies are starting to realize the importance of digital transformation with  78% of B2B distributors set to invest in inventory optimization technology to cost-effectively manage inventory, improve efficiency and create seamless online experiences

With 96% of B2B buyers saying they will continue to do more online purchasing post-pandemic, B2B ecommerce is here to stay. Distributors must find better ways to anticipate supply chain challenges and focus on risk mitigation strategies. The right ecommerce partner can help distributors to start prioritizing ways to combat disruptions—before it’s too late.

Partnering with Rithum gives distributors access to a strong and growing network of more than 15,000 retailers, brands and suppliers. Using drop ship capabilities, distributors can quickly expand product assortment without the capital expense of owning inventory or needing warehouse space.  The Rithum platform delivers valuable inventory management capabilities that improve visibility and allow for supply and demand planning across all channels so orders can be adjusted and inventory rerouted before stock levels become an issue.

Learn more about how Rithum can help strengthen your B2B ecommerce strategy. Check out the Digital Commerce 360 report, Getting Ahead with Digital Supply Chain and Procurement.