While Luv n’ Care had been selling on e-commerce marketplaces such as Amazon and eBay for years, the company admits that it wasn’t always easy to attract their target audience. With such a large range of items all in the same category, the Luv n’ Care team says drawing attention to new products proved to be a big challenge.
“It was difficult to get our new products the exposure they needed to reach our consumers,” said Vice President Abraham Hakim. “Our advertising and promotion campaigns were inefficient, costly and disorganized.”
By 2019, it was clear the company needed to change its approach, according to Hakim. If the company was going to master the art of marketplace advertising, they’d need more expertise — not to mention e-commerce technology to help streamline campaigns and ease the process.
So Hakim set out to find a new solution.
“We searched for three months,” he said of the process. “Most of the e-commerce services were very limited on how many SKUs they can help manage.”
When it came to finding the right mix of tools and technology, there was really only one option that met all of the company’s needs.
“Rithum has access to a lot more data and resources than other e-commerce solutions,” Hakim said. “I appreciate the fact that they are more hands-on, follow up on a weekly basis and come up with strategies.”
Shortly after Nûby started working with Rithum, the business signed on for additional Amazon Advertising guidance with Rithum’s Managed Services for Digital Marketing.
In working with the Rithum Managed Services team to fine-tune Amazon Store and Sponsored Brands campaigns, both Nûby and Dr. Talbot’s set out to increase sales while simultaneously scaling and expanding the brands’ marketplace business. From easy-to-use dashboards and reporting, to intuitive analytics and organized product information, the Nûby team knew it had all the tools it needed to gain valuable insights and reach new goals.
Within the first year of working with Rithum, Nûby says its Amazon revenue grew by 422%.
Over the same time period, the company reports Dr. Talbot’s Amazon revenue increased 965%.
According to Hakim, maintaining this level of performance required a reliable solution provider — one that fully aligned with the company’s core business goals. For Luv n’ Care, that meant working specifically with Rithum.
“Rithum was like a great hire; an additional member of our team,” Hakim said.
To consistently maintain their advertising revenue target, Luv n’ Care says it closely monitors shipped cost of goods sold (COGS). With those shipped COGS in mind, the company reports impressive revenue gains up to 302% for Nûby — and 1,092% for Dr. Talbot’s — compared to the previous year.
When asked if the brand credits Rithum for these changes, Hakim was quick to answer.
“Absolutely,” he said. “With only three team members, Nûby wouldn’t see this level and pace of growth.”
Which is how, after 30 years of reaching millions of families worldwide, a beloved brand has ensured parents will continue to discover the best, safest and simplest choices for future generations of growing babies.
- Ensure your products are front and center across the internet by bringing all the elements of digital marketing under one umbrella.
- Rithum Digital Marketing increases your visibility on global, local and mobile search engine results pages through Google Product Listing Ads, paid search and comparison shopping engines; keeps consumers engaged through retargeting and affiliate networks; and introduces your products on social media sites such as Pinterest and Facebook.