Founded in 2007, limango has established itself as the leading shopping platform for families in Germany in just a few years. As a subsidiary of the Otto Group, limango also operates a marketplace in addition to the closed online shopping community, which was launched in fall 2017. Since then, the open store has been selling items from partners, which are permanently available and complement the range in all family-relevant categories. With this marketplace strategy, limango is expanding its range and further strengthening its position as the number 1 platform for young families.