Looking for a snapshot of the common path to online purchase? It doesn’t exist. Today’s continually-evolving e-commerce consumer journey is less of a path — and more of a constant, continuous cycle of activity.

Yes, the consumer journey has changed — drastically.

Check out this infographic for a look into how the path to purchase has evolved — and more information on what brands and retailers can do to keep up.

For a more comprehensive look at the evolution of today’s consumer journey, as well as various marketplaces and digital marketing tactics you can leverage to reach modern shoppers, check out our eBook The Evolving E-Commerce Consumer Journey.